No Form without Function
During the 40+ years combined experience of the Principals, Dreams and Logic has seen “brilliant innovations” come and go – and so are not impressed by the latest whiz-bang feature or technology. We deliver “function”, first and foremost – not frills, frou-frou or frivolity.
This isn’t to say that Dreams and Logic rejects the latest “cool kids” technology or design – far from it. We do strive to leverage both appropriate technology and best of class creative direction in order to deliver a winning product to your customers.
End-to-End Solutions
Dreams and Logic understands that a business is not made by any single aspect – design, development, marketing, sales, or support. Rather, all need to work in concert to deliver a winning solution for our clients.
At Dreams and Logic, end-to-end has another dimension as well – across the spectrum from hard product functions to virtual product features. The principals’ deep experience concepting, developing and managing a full product life cycle with all aspects working in harmony allows them to guide the Flex Team Approach effectively and fluidly.
Seasoned Best of Breed
We’re seasoned professionals that managed to survive the dotcom boom and bust by the skin of our teeth and learn a number of really useful things along the way. Valuable things like how to reconcile a sustainable business model with cool products for kids; how to create a product that keeps kids entertained and at the same time, not tick off parents; how to LISTEN to and PARTNER with our clients rather than try to shove our latest mobile, social, twittery, glittery, trendy ideas down their throats.
Oh sure, we’re smart about social media and mobile and gaming. We’ve been there, done that and if it MAKES SENSE for our clients then we’ll gladly go down the latest trend path – but with a savvy business know-how to back it up.
Bottom line: If you want to work with folks only because they have shiny personalities riding a high of Red Bull and are smooth, slick talkers, rather than being solid thinkers or do’ers, then Dreams and Logic is not for you. Seriously.
One last thing before you look at the nifty pictures below (yes, we know you already have…) We should say that our long-toothed experience isn’t our only key success factor. Our proven ability to manage a fresh young team of upcoming superstars in the kid product industry and reminding them to briefly look back at what has already been, succeeded and failed, has proven to inspire and lead new thoughts and brilliant “left turns”. The ideas from a fresher generation mixed with the lessons learned of seasoned veterans is a best of breed combo to bet on.
click on portfolio thumbnails above to see products we helped bring to life!
